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Course Title: |
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Being More Competitive in the Health Care Market of
the 2000's: How to Do It Without Bells &
Whistles. |
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Presenter: |
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Larry Vickman, MD, MHA, FACEP |
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Course Overview: |
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This presentation
will focus on issues surrounding competition in the health care
market of the 2000s. This is not a course about new-fangled
bells and whistles. It is about simple and yet effective methods
that work. We will review the social trends that make it so
difficult for health care providers today. We will then discuss
competition and what it really means. Next we will discuss quality
from the perspective of both the customer and the provider of
services and how their perceptions of quality differ. We will then
review concepts of a service orientation and how to use that
effectively to be more competitive in the health care market. |
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Course Objectives: |
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The attendees of
this program will learn the following in this program: |
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The stresses and strains on health care
professionals that make this profession so challenging today. |
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Why physicians avoid the issue of competition |
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What quality means to both patients and
providers and how that differs |
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How dissatisfied patients handle their
dissatisfactions |
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What both patients and providers want in an
interaction |
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What is service and how should it be defined |
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How to improve your service and take a
customer-focused approach. |
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Program
Modules |
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Module 1: Social forces, competition, and the
physician response. |
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Module 2: Quality from both the patient &
provider perspective-what does each of us really want? |
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Module 3: How you can create a
service-oriented health care practice. |
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Presentation Timeframe |
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This course is designed for a half-day
session: 4 hours |
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Actual education hours: 3.5 |
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Audiences |
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Medical Managers |
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Physicians |
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(Office Staff) |
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Methodology: |
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This will be a presentation to a relatively
small group (10-15) in a comfortable setting.
It will be highly interactive with a sharing of
information and examples on each of the several
topic areas. There will be a set of
overhead transparencies and copies will be made
for the audience as an adjunct to note taking. |
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Handouts: |
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Presentation transparencies
copied for note taking |
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Equipment Needed: |
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Overhead
transparency projector, screen, whiteboard or flip chart. |
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